“Making green a bonus not a focus”
The concept is simple, fashion with integrity. We thoughtfully curate the finest selection of women’s sustainable fashion from designers worldwide. To have a positive environmental and social impact that is not at the expense of style and design is key. Our team is committed to scouting the most intriguing designers who use sustainable production methods to reduce their environmental footprint while taking the ethical business practices necessary to benefit people and communities.
We believe in transparency. By working closely with our network of designers we are able to increase the traceability of our products, disclosing where every item in our store is made and the materials it is made from. Our badge system makes it easy to make meaningful choices about what brands to buy and support.
Our mission is to work as a community, building a platform devoted to the highest quality of sustainable fashion. If you are a sustainable designer, blogger, or tastemaker we would love to hear from you. Let’s shift the dialogue by having conversations about fashion’s issues, practices and possibilities. Together we can make a change!